BSNL launches – Friends and Family Plan

HYDERABAD: The Bharat Sanchar Nigam Limited has launched the `Friends and Family Plan’ for landlines where BSNL landline customers can talk to five selected BSNL numbers at just 10 paisa per minute between 9 p.m. and 8 a.m. The pulse rate will be only 20 paisa per minute to any BSNL customer between 8 p.m. [...]

RCOM joins tariff war – offers pay-per-sec billing

NEW DELHI: Reliance Communication (RCOM) launched a per-second billing plan on Tuesday, days after intensifying price competition pushed sector leader Bharti Airtel into offering a similar scheme. RCOM, India’s second-largest mobile operator, will charge 1 paise per second for all local and national calls, a spokesman said. Top operators are facing tough competition from smaller [...]

Tata DoCoMo Brings Popular Cartoon Charecters to India

After getting Japanese Manga on mobile phones, Tata DoCoMo is all set to bring popular cartoon and animated characters on the screens of Indian mobile phone users. Tata DoCoMo has tied up with Zero Sum Wireless and will be bringing close to 2000 titles on to mobile phones. As per this deal, users will get [...]

Tata DoCoMo puts SMS on a Diet

After introducing its ‘per second billing’ plan for calls on mobile phones, Tata DoCoMo has now launched ‘Diet SMS’, which allows consumers to pay only for the characters they use. Draftfcb+Ulka has conceptualised and created a witty commercial for this innovative offering, directed by Pushpinder Singh. After receiving a simple brief for promoting the application [...]