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MCreations Gallery
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HYDERABAD: The Bharat Sanchar Nigam Limited has launched the `Friends and Family Plan’ for landlines where BSNL landline customers can talk to five selected BSNL numbers at just 10 paisa per minute between 9 p.m. and 8 a.m. The pulse rate will be only 20 paisa per minute to any BSNL customer between 8 p.m. and 9 a.m. For the first time in the country, the novel scheme has been launched exclusively for about 5.4 [...] NEW DELHI: Reliance Communication (RCOM) launched a per-second billing plan on Tuesday, days after intensifying price competition pushed sector leader Bharti Airtel into offering a similar scheme. RCOM, India’s second-largest mobile operator, will charge 1 paise per second for all local and national calls, a spokesman said. Top operators are facing tough competition from smaller rivals, including a venture of Tata Teleservices and Japan’s NTT DoCoMo that has grabbed market share with its per-second billing system. The price war is set to intensify with four firms, including ventures of Norway’s Telenor and UAEs’ Etisalat, set to start operations in India this year. [...] After getting Japanese Manga on mobile phones, Tata DoCoMo is all set to bring popular cartoon and animated characters on the screens of Indian mobile phone users. Tata DoCoMo has tied up with Zero Sum Wireless and will be bringing close to 2000 titles on to mobile phones. As per this deal, users will get full mobile comics onto their mobile handsets at the cost of INR 20. The charges will vary depending on the kind of content use have subscribed to. Now users will get popular characters like Supandi, Popeye, Mickey Mouse, Winnie the Pooh etc on their [...] After introducing its ‘per second billing’ plan for calls on mobile phones, Tata DoCoMo has now launched ‘Diet SMS’, which allows consumers to pay only for the characters they use. Draftfcb+Ulka has conceptualised and created a witty commercial for this innovative offering, directed by Pushpinder Singh. After receiving a simple brief for promoting the application which enables customers very short SMS, Draftfcb Ulka set off on an exercise to identify ways to promote this unique offering in an engaging manner. A flirtatious executive and his attempts to woe his women colleagues, were chosen as the concept for the film. KS ‘Chax’ [...]  |
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