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AuthorAuthor: admin | DateDate: November 4th, 2009

HYDERABAD: The Bharat Sanchar Nigam Limited has launched the `Friends and Family Plan’ for landlines where BSNL landline customers can talk to five selected BSNL numbers at just 10 paisa per minute between 9 p.m. and 8 a.m. The pulse rate will be only 20 paisa per minute to any BSNL customer between 8 p.m. and 9 a.m.

For the first time in the country, the novel scheme has been launched exclusively for about 5.4 existing BSNL landlineusers in Hyderabad Telecom Circle comprising Hyderabad and Rangareddy districts.

Under the scheme, customers can choose any BSNL landline number in the Hyderabad Telecom Circle or ay BSNL cellphone in the AP Telecom Circle. The scheme will not be available for customers under the Sulabh scheme and call charges to other numbers will be as per tariff plan.

“The project is being taken up on pilotbasis and will be valid for 90 days. Based on the response from customers, we will extend the validity period and provide the services to other districts,’’ said Chief General Manager TN Sudhindra Kumar of AP Telecom Circle, BSNL. He said that customers in Hyderabad Telecom Circle can avail the offer to call friends and family members in the State at cheaper pulse rates. Customers have to pay Rs 50 per each number every month. For registration and more details, customers can call 1500 or contact nearby customer service centre.

BSNL has also launched two new special tariff vouchers for its prepaid cellphone customers who will be charged just 49 paise per minute for local, STD calls and SMS to phones on any network. While the STV- 69 voucher is valid for 180 days, the STV-99 voucher is valid for 365 days. BSNL prepaid cellphone users can also avail the `One Second Pulse’ offer using STV-45 voucher (Vilakshan Card) where they will be charged one paise per second for local calls and two paise per second for STD calls. The voucher will be valid for 30 days.

AuthorAuthor: admin | DateDate: November 4th, 2009

NEW DELHI: Reliance Communication (RCOM) launched a per-second billing plan on Tuesday, days after intensifying price competition pushed sector

leader Bharti Airtel into offering a similar scheme.

RCOM, India’s second-largest mobile operator, will charge 1 paise per second for all local and national calls, a spokesman said. Top operators are facing tough competition from smaller rivals, including a venture of Tata Teleservices and Japan’s NTT DoCoMo that has grabbed market share with its per-second billing system.

The price war is set to intensify with four firms, including ventures of Norway’s Telenor and UAEs’ Etisalat, set to start operations in India this year. India has 11 mobile operators currently, and the industry has added an average of 14 million users per month this year.

Meanwhile, government wants a cut in the termination charges mobile phone companies pay each other for calls across networks, but operators must pass on the reduction by lowering charges. Termination charges are set and modified by an independent regulator, and the ministry’s call is not binding.

“Termination charges can be reduced by 2010, accordingly tariffs can be reduced,” telecom minister Andimuthu Raja told reporters on Tuesday after meeting heads and other senior officials of mobile operators.

AuthorAuthor: admin | DateDate: November 4th, 2009

Tata DoCoMo Brings Popular Cartoon Charecters to India

After getting Japanese Manga on mobile phones, Tata DoCoMo is all set to bring popular cartoon and animated characters on the screens of Indian mobile phone users. Tata DoCoMo has tied up with Zero Sum Wireless and will be bringing close to 2000 titles on to mobile phones. As per this deal, users will get full mobile comics onto their mobile handsets at the cost of INR 20. The charges will vary depending on the kind of content use have subscribed to. Now users will get popular characters like Supandi, Popeye, Mickey Mouse, Winnie the Pooh etc on their mobile phones. Tata DoCoMo is the first mobile service provider that has started giving per second billing and now this comics on the go has made them a early starter in the mobile VAS game. Tata DoCoMo is using social media like Twitter and Facebook to reach out to their existing as well as prospective customers. NTT DoCoMo, the Japanese giant in this venture has played a very prominent role in pushing Tata DoCoMo VAS services. DoCoMo might soon launch its own branded handsets in the Indian market coupled with Tata DoCoMo data plans.

AuthorAuthor: admin | DateDate: November 4th, 2009

After introducing its ‘per second billing’ plan for calls on mobile phones, Tata DoCoMo has now launched ‘Diet SMS’, which allows consumers to pay only for the characters they use. Draftfcb+Ulka has conceptualised and created a witty commercial for this innovative offering, directed by Pushpinder Singh.

After receiving a simple brief for promoting the application which enables customers very short SMS, Draftfcb Ulka set off on an exercise to identify ways to promote this unique offering in an engaging manner. A flirtatious executive and his attempts to woe his women colleagues, were chosen as the concept for the film.

KS ‘Chax’ Chakravarthy, NCD, Draftfcb+Ulka, explained, “Diet SMS is a pioneering product that takes the Tata DoCoMo philosophy of ‘pay for only what you use’ into the youthful SMS space. But with one difference – it is a product for the young at heart, the smarter generation that knows how to keep it short. And so the campaign thought, ‘Shorter is Smarter’. A dude goes around sweeping a variety of women off their pretty feet by flashing a tattoo of their names on his wrist – Sapna, Shweta, Sonal, etc. Till you realise at the end that all he has tattooed on his wrist is an S – they see it and assume it is for their name. ‘Shorter is Smarter. Pay for only what you use with Diet SMS’, chuckles the voiceover.”

The engaging commercial promotes the use of Diet SMS through a simple example that the consumers can relate to and is in keeping with Tata DoCoMo’s youthful image.

AuthorAuthor: admin | DateDate: October 31st, 2009

NEW DELHI: Joining the tariff war, India’s largest mobile operator Bharti Airtel on Friday introduced a “pay per second” plan across the country.

In this plan, called Freedom Plan, Airtel customers will be charged one paise per second for all Local and STD calls to Airtel numbers and 1.20 paise per second for local and STD calls to other networks.

Some of the new operators, however, are offering pay per second tariff plan across networks.

The plan will be available initially only to pre-paid subscribers of Airtel, an Airtel statement said.

This will be one of the tariff plans besides others already existing.

“As the undisputed leader in the Indian telecom industry, we are committed to delighting our customers through superior network, great customer service and best value for money.

Today, our network covers 110 million customers, has 100,000 sites and is available across 4.25 lakh towns and villages in 1.5 million outlets,” Atul Bindal, President, Mobile Services, Bharti Airtel, said.

AuthorAuthor: admin | DateDate: October 20th, 2009

A little planning goes a long way. Most presentations are written in PowerPoint (or some other show package) without any sort of rhyme or reason.

That’s bass-backwards. Since the saucer of your slides is to illustrate and expand what you are going to say to your audience. You should know what you intend to say and then figure discover how to visualize it. Unless you are an expert at improvising, make sure you write discover or at least outline your show before trying to place together slides.

And make sure your script follows good storytelling conventions: give it a beginning, middle, and end; have a clear arc that builds towards some sort of climax; make your conference appreciate each motion but be anxious to find discover what’s next; and when possible, always leave ‘em wanting more.

2. One thing at a time, please.

At any given moment, what should be on the screen is the thing you’re talking about. Our conference will almost instantly read every motion as presently as it’s displayed; if you have the next four points you plan to make up there, they’ll be threesome steps aweigh of you, waiting for you to catch up rather than perception with welfare to the saucer you’re making.

Plan your show so just one new saucer is displayed at any given moment. Bullet points can be revealed one at a time as you reach them. Charts can be place on the next motion to be referenced when you get to the data the chart displays. Your job as presenter is to control the flow of aggregation so that you and your conference stay in sync.

3. No paragraphs.

Where most presentations fail is that their authors, certain they are producing some kind of stand-alone document, place everything they want to say onto their slides, in enthusiastic big chunky blocks of text.

Congratulations. You’ve just killed a roomful of people. Cause of death: terminal boredom poisoning.

Your slides are the illustrations for your presentation, not the show itself. They should emphasize and reinforce what you’re saying as you give your show — save the paragraphs of text for your script. PowerPoint and other show software have functions to display notes onto the presenter’s screen that do not get sent to the projector, or you can ingest notecards, a separate word processor document, or your memory. Just don’t place it on the screen – and for goodness’ sake, if you do for some reason place it on the screen, don’t stand with your back to your conference and read it from the screen!

4. Pay attention to design.

PowerPoint and other show packages offer every sorts of structure to add visual “flash” to your slides: fades, swipes, flashing text, and other annoyances are every too easy to insert with a some mouse clicks.

Avoid the temptation to dress up your pages with cheesy effects and focus instead on simple organization basics:

* Use a sans serif font for body text. Sans serifs like Arial, Helvetica, or Calibri tend to be the easiest to read on screens.

* Use decorative fonts only for motion headers, and then only if they’re easy to read. Decorative fonts –calligraphy, German blackface, futuristic, psychotic handwriting, flowers, art nouveau, etc. – are hard to read and should be distant only for large headlines at the top of the page. Better yet, stick to a classy serif font like Georgia or Baskerville.

* Put Stygian text on a light background. Again, this is easiest to read. If you must ingest a Stygian background – for instance, if your company uses a standard model with a Stygian background – make sure your text is quite light (white, cream, light grey, or pastels) and maybe bump the font size up two or threesome notches.

* Align text left or right. Centered text is harder to read and looks amateurish. Line up every your text to a right-hand or left-hand baseline – it will look better and be easier to follow.

* Avoid clutter. A headline, a some bullet points, maybe an image – anything more than that and you risk losing your conference as they sort it every out.

5. Use images sparingly

There are two schools of thought about images in presentations. Some say they add visual welfare and keep audiences engaged; others say images are an extra distraction.

Both arguments have some merit, so in this case the best option is to split the difference: ingest images only when they add important aggregation or make an abstract saucer more concrete.

While we’re on the subject, absolutely do not ingest PowerPoint’s built-in clipart. Anything from Office 2003 and earlier has been seen by everyone in your conference a thousand times – they’ve become tired, used-up clichés, and I hopefully don’t need to tell you to avoid tired, used-up clichés in your presentations. Office 2007 and non-Office programs have some clipart that isn’t so familiar (though it will be, and soon) but by now, the entire concept of clipart has about run its course – it just doesn’t feel firm and new anymore.

6. Think outside the screen.

Remember, the slides on the screen are only conception of the show – and not the main part. Even though you’re liable to be presenting in a darkened room, give some thought to your possess show manner – how you hold yourself, what you wear, how you move around the room. You are the focus when you’re presenting, no matter how interesting your slides are.

7. Have a hook.

Like the best writing, the best show shook their audiences early and then reel them in. Open with something surprising or intriguing, something that will get your conference to sit up and take notice. The most coercive hooks are often those that appeal directly to your audience’s emotions – offer them something awesome or, if it’s appropriate, scare the pants off of them. The rest of your presentation, then, will be effectively your promise to make the awesome thing happen, or the scary thing not happen.

8. Ask questions.

Questions arouse interest, pique curiosity, and engage audiences. So ask a lot of them. Build tension by posing a discourse and letting your conference lather a moment before moving to the next motion with the answer. Quiz their knowledge and then show them how little they know. If appropriate, engage in a little question-and-answer with your audience, with you asking the questions.

9. Modulate, modulate, modulate.

Especially when you’ve done a show before, it can be easy to fall into a drone, going on and on and on and on and on with only minimal changes to your inflection. Always speak as if you were speech to a friend, not as if you are reading off of index cards (even if you are). If keeping up a lively and personable tone of voice is difficult for you when presenting, do a couple of practice run-throughs. If you still can’t get it right and presentations are a big conception of your job, take a public speech course or join Toastmasters.

10. Break the rules.

As with everything else, there are times when each of these rules – or any other conception you know – won’t apply. If you know there’s a good reason to fortuity a rule, go aweigh and do it. Rule breaking is perfectly acceptable behavior – it’s ignoring the rules or breaking them because you just don’t know any better that leads to inferior boring presentations that lead to boredom, depression, psychopathic breaks, and yet death. And you don’t want that, do you?

AuthorAuthor: admin | DateDate: October 20th, 2009

Planning A Business 4 Inside Secrets Of A Business Planning Director #1 Businesses Opportunities

Every business planning director understands that businesses opportunities are only any use if effective business planning is implemented to capitalise on the opportunities.

Business consultancy firms are often retained to help develop these business opportunities by providing access to new business grants, and/orbusiness loans specifically provided to enhance business development.

Consultancy provides an effective platform for planning a business for long term sustainable growth.

Planning A Business 4 Inside Secrets Of A Business Planning Director #2 Business Planning

General George S. Patton said “a good plan executed now, is better than a perfect plan next week.” This statement rings relevant for planning a business.

A business planning director looking at business planning, usually looks beyond businesses opportunities to the business development plans required to ensure business success. 4 inside secrets of business consultancy firms & consultancy includes new business grants & business loans.

Planning A Business 4 Inside Secrets Of A Business Planning Director #3 New Business Grants

Every business planning director recognises that all businesses opportunities require business planning , business development and business loans.

When working with business consultancy firms one of the business planning director 4 inside secrets is to identify new business grants relevant to planning a business growth strategy.

Outsourced consultancy is generally a good route to market for sourcing new business grants.

Planning A Business 4 Inside Secrets Of A Business Planning Director #4 Business Loans

It is rare for any business planning director to consistently exceed performance expectations without adequate financial resources.

One of the 4 inside secrets of planning a business to exploit any businesses opportunities is to identify business consultancy firms who have access to business loans for business development.

Consultancy may also have access to new business grants which are typically provide added value to your business planning. Business loans form the backbone of many businesses seeking long term sustainable business growth.

Businesses opportunities new business grants talks about availing grants for new businesses and available opportunities.

When planning a business to grow on the back of identified businesses opportunities new business grants is an idea mainly for new age entrepreneurs who intend to jump on the bandwagon of entrepreneurship.

Numerous business opportunities exist for entrepreneurs who are ready to use innovation as the key feature of their enterprises and offer value added products and services to customers.

Every business planning director entrepreneur needs to identify the opportunities and the needs of the customers and offer the right products and services to the customers.

One of the most important points that needs to be remembered is that the business planning director entrepreneur needs to be passionate about the business planning in order to successfully operate and grow it in the long run.

A recently published survey revealed an important consultancy. statistic about business opportunities.

Business consultancy firms state there are more than a million business opportunities currently in the personal care and lifestyle category and these business development opportunities are only going to see an exponential increase in the years to come as new business grants and business loans are made available to aid growth.

Raising capital for new business is also becoming easier with multiple options now available in the form of venture capital, private equity and low cost borrowings.

However, one of the most lucrative forms of capital is the business grant provided by many federal and state governments.

The International Business Guru says new business grants offer the best opportunity available for today’s entrepreneurs and encourages aspiring entrepreneurs to make use of this opportunity to set up small businesses and develop them with the right business development strategies.

Once at the stage of planning a business, small businesses, especially in the category of personal care and lifestyle can use innovative processes and business strategies to provide cost efficient products and services to customers.

Many a business planning director outsources consultancy for the provision of special business training courses to young entrepreneurs on setting up small businesses and on the process of obtaining new business grants and business loans.

Business consultancy firms also provide vital assistance, business planning and business development consultancy services in devising correct business strategies.

It is important that entrepreneurs make use of available businesses opportunities and business loans capital to setup small and lean enterprises and make them grow into large businesses. Business Planning And Business Loans

Business planning and business loans outlines how a business planning director obtains loans for planning a business, nurturing businesses opportunities, implementing a business setup and business development.

The International Business Guru is often approached by business organizations on different aspects of business planning and he emphasizes that every business needs to do a lot of groundwork while devising a business plan before approaching the financial institutions and bankers for business loans.

Business planning and business loans takes a closer look at the process of devising the detailed business plan and its importance for raising business capital.

Business planning should consider all aspects of business, including projected growth in revenues, Sales pattern, geographical spread of customers, logistics costs, inventories, investments in capital equipment and cash flow.

With the improvement in the liquidity situation, bankers are more than happy to lend to businesses provided the business plan is well documented and elaborately explains how the organization is going to deploy the funds it intends to borrow and how it plans to repay the borrowed funds.

Before lending money, every banker would want to know his customers well and therefore the plan document should ensure that it makes the bankers understand the business correctly.

Bankers would also want to know the financial background of the promoters of the business in order to assess the risk level of lending. Hence the plan document should also include financial background of the promoters and may also insist on records of tax returns of preceding years and also bank statements.

In addition to these points, the plan documents may also include other relevant details like how the company will achieve its business development and growth objectives and the succession planning details in the event of the unfortunate death of the chief promoter.

Banks will also be keen to hear about any business consultancy firms associated with your company. They will also require proof of any new business grants you may have obtained.

In the interest of the business organization, it is also necessary that the business organization documents the budgeted spend on different business areas and assets.

It may be necessary for the business planning director to go through Business training courses offered via outsourced consultancy or avail services of business consultancy firms and business management consultants to complete the business planning and business development process meticulously.

When planning a business 4 inside secrets of a business planning director will enable you to look towards long term sustainable business growth as part of your strategic business growth and expansion plan.

AuthorAuthor: admin | DateDate: October 19th, 2009

NEW DELHI: The stage is set for the Supreme Court to start hearing from Tuesday one of the most-watched battles in India’s corporate history, involving Anil Ambani-led Reliance Natural Resources and elder Mukesh Ambani’s Reliance Industries. At the crux of the dispute is the supply of natural gas from the Krishna-Godavari basin, awarded for exploration and harnessing to Reliance Industries, before a split in 2005 in the group founded by legendary industrialist, the late Dhirubhai Ambani. Based on a family reorganisation pact, the Anil Ambani Group wants 28 million units of gas per day for 17 years at $2.34 per unit. But Reliance Industries says it can only sell it for $4.20 per unit, claiming this was the price approved by the government. The Bombay High Court had upheld the claim by the younger brother Anil Ambani’s group in a verdict delivered in June, which was challenged by Reliance Industries in the apex court. The government, too, has joined the dispute as an interested party, saying gas was the property of the state and cannot be fought over by two rival corporate houses. Barely 10 days before the case was to come up before the apex court, Anil, after a pilgrimage to two holy shrines, had sent a conciliatory message to Mukesh, saying there was ample scope to amicably end their dispute. But Reliance Industries said the issue of pricing and supply of natural gas had now gone beyond a dispute between two companies and had to be resolved only by the courts.

AuthorAuthor: admin | DateDate: October 19th, 2009

NEW DELHI: The scrap capable of breaking a sweet tooth between the two factions of the Parle family—Parle Products and Parle Agro—over the use of the ‘Parle’ trademark took another turn with the Bombay High Court allowing the latter to use the name on its confectionery products. In an ad-interim (temporary) order the court permitted Prakash Chauhan-owned Parle Agro to use the word ‘Parle’ on its range of confectionery products, but only to indicate that the products are ‘manufactured by or marketed by’ it. The company, however, cannot use the Parle name anywhere for advertising on confectionery packs other than the manufacturer/ marketer’s name in the legal declaration on the back of packs, as per the court ruling that came out earlier this month. The case is expected to come up for a final hearing later, said a person familiar with the matter. Executives of both sides declined to comment on the story. The dispute between the two wings of the family started in 2007 when Parle Agro launched confectionery products such as Mintrox and Butter Cup. The Rs 3,000-crore Parle Products began the slugfest in the court on the grounds that it was already present in the confectionery space for decades. The main contention was that Parle Agro was using the Parle name for its confectionery venture. Parle Agro believes it is not legally bound to stop using the Parle name for its own confectionery and snacks as long as it has separate product identification marks. The Bombay High Court had earlier given a judgment under which it had allowed Parle Agro to use the word Parle on its range of confectionery items. However, the order was challenged by Parle Products. Vijay and Sharad Chauhan-led Parle Products which makes KrackJack, Parle-G, Poppins and Mango Bite is has been the market leader in the biscuits and confectionery segment for almost four decades, had objected to Parle Agro using the ‘Parle’ trademark. Parle Products believes the use of the term Parle in confectionery and biscuits is its exclusive domain. Even though all family businesses of the Chauhan cousins are allowed to use the Parle trademark, companies under them have traditionally not tread on each other’s territories. Parle was founded about eight decades back and over a period of time the brothers of the Chauhan family independently ventured into different businesses under separate entities. The Rs 950-crore Parle Agro markets juices and water under Frooti, Appy, LMN and Bailley, and now lately confectionery and baked snacks. The battle over the Parle brand may not yet be over as like anything, the Chauhans may want to protect what’s theirs. The problem it seems that the Parle name is not just theirs alone.

AuthorAuthor: admin | DateDate: October 13th, 2009

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With consumers moving beyond traditional gifting options, Parle Agro, one of the leading food and beverage players in India has introduced a new range of gift packs this Diwali for the consumers for a refreshing respite. Packed in beautifully designed packaging, these gift packs will offer the whole range of Parle Agro Products including Frooti, Appy Classic, Appy Fizz & Grappo Fizz and LMN.

The newly launched special gift packs will be coming in following range: Frooti “Mango Mementoes,” Appy Classic “Classic Compliments,” Appy Fizz & Grappo Fizz “Gift a Party,” and LMN – “Box O’ wishes.” According to the company, these gift packs are filled with the fresh fruit beverages suitably packed in tetra bottles.

Parle-Agro gift packs are priced between Rs 60 and Rs 155 and will be available in traditional retail and modern trade outlets across the country.

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